MOVIN participates once again in the realization of the video campaign of the brand SERGIO TACCHINI in collaboration with its audiovisual partner FILMATIK.
The objective is to promote all the themes of the collection through different atmospheres while keeping the codes of the brand which are articulated around the universe of SPORTSWEAR.
The opportunity for this season is to shape the collection around the new SERGIO TACHINI logo. A new strong theme is developed; the Amarillis line with its characteristic triple piping band. The broadening of the color palette in the different themes also brings freshness to this summer collection.
EGONLAB are two young Parisian designers with whom we are pleased to announce a collaboration with SERGIO TACCHINI. They are reinventing the brand’s codes to offer a style that is both fashion-oriented and high-end.
The entire collection was unveiled at the PARIS FASHION WEEK.
Many celebrities love the pieces of the collection, such as singer ANGELE and SHY’M.
MOVIN realized with its audiovisual partner FILMATIK the video campaign for the new Autumn/Winter 2020 collection of the brand SERGIO TACCHINI.
In the heart of a former abandoned aquatic center near Marseille, the Olympic pools have given way to a lot of graffiti creating a street and urban atmosphere, in line with the image and the notoriety of the brand.
The original architecture is also an ideal playground for wonderful photo shoots.
The video of the communication campaign :
Instagram is the perfect communication channel to reach our target audience, such as young people between 15 and 25 years old.
This account aims to strengthen the community linked to the brand and to inform through images and pictures about the presentation of new products/materials, sporting events as well as partnerships and collaborations with artists.
Link: www.instagram.com/sergiotacchinifrance/