On Saturday March 23, MOVIN and his partners, on behalf of the SERGIO TACCHINI brand, activated an event partnership with PAPERBOY, to create a convivial, street-style moment around the world of Tennis and Fashion.
PAPERBOY is an iconic and trendy restaurant in Paris. It’s also a benchmark in the world of fashion, thanks to a very hip eco-system on social networks.
During a day, influencers and public personalities competed in street tennis matches. At the same time, all PAPERBOY teams were dressed head-to-toe in SERGIO TACCHINI, and the restaurant’s windows were decked out in the event’s colors.
A partnership with INTERSPORT was launched with MOVIN for a special operation in December 2023.
Various iconic products were highlighted both in stores and on the famous retailer’s digital channels. A shop-in-shop was created on our partner’s website, and a large number of consumers were able to discover the world of the SERGIO TACCHINI brand. In addition, a Social Media campaign was displayed throughout the INTERSPORT ecosystem.
Captured by the creative agency SID LEE Paris, the campaign represents the modern, Italian and irreverent image of the Sergio Tacchini brand.
A great success on the eve of the festive season where MOVIN performed very well, making a large number of French people pleased.
9 July 2020 Corporate
EGONLAB X SERGIO TACCHINI
EGONLAB are two young Parisian designers with whom we are pleased to announce a collaboration with SERGIO TACCHINI. They are reinventing the brand’s codes to offer a style that is both fashion-oriented and high-end.
The entire collection was unveiled at the PARIS FASHION WEEK.
Many celebrities love the pieces of the collection, such as singer ANGELE and SHY’M.
2 March 2020 Network
INSTAGRAM ACCOUNT CREATION
Instagram is the perfect communication channel to reach our target audience, such as young people between 15 and 25 years old.
This account aims to strengthen the community linked to the brand and to inform through images and pictures about the presentation of new products/materials, sporting events as well as partnerships and collaborations with artists.
Link: www.instagram.com/sergiotacchinifrance/
2 November 2017 Network
E-sport ambassador
We’re proud and glad to introduce you Sergio Tacchini brand new partnership with one of the best South African team of E-sport, Bravado. They’ll represent our brand in a booming sport and we lend us our support !
