INTERSPORT SPECIAL OPERATION
A partnership with INTERSPORT was launched with MOVIN for a special operation in December 2023.
Various iconic products were highlighted both in stores and on the famous retailer’s digital channels. A shop-in-shop was created on our partner’s website, and a large number of consumers were able to discover the world of the SERGIO TACCHINI brand. In addition, a Social Media campaign was displayed throughout the INTERSPORT ecosystem.
Captured by the creative agency SID LEE Paris, the campaign represents the modern, Italian and irreverent image of the Sergio Tacchini brand.
A great success on the eve of the festive season where MOVIN performed very well, making a large number of French people pleased.