Sergio Tacchini proudly partners with hip hop artist and style innovator A$AP Nast on a collaborative collection of apparel and footwear, reimagining iconic pieces from the Tacchini archives and inspired by Nast’s affinity for UK football hooligan culture.
Movin acquires the exclusive and perpetual license on Sergio Tachini products, excluding eyewear, watches and fragrances, in Europe, Africa and the Middle East. The joint venture between Sergio Tacchini Operation and Sergio Tacchini Europe will allow to develop the brand around the world with a global and organized strategy. In addition, Movin will take care of the creation of the collections, their promotion and distribution in eight European countries (France, Belgium, Luxembourg, Germany, Austria, Switzerland, United Kingdom and Russia), Africa and the Middle East.
MOVIN participates once again in the realization of the video campaign of the brand SERGIO TACCHINI in collaboration with its audiovisual partner FILMATIK.
The objective is to promote all the themes of the collection through different atmospheres while keeping the codes of the brand which are articulated around the universe of SPORTSWEAR.
The opportunity for this season is to shape the collection around the new SERGIO TACHINI logo. A new strong theme is developed; the Amarillis line with its characteristic triple piping band. The broadening of the color palette in the different themes also brings freshness to this summer collection.
MOVIN realized with its audiovisual partner FILMATIK the video campaign for the new Autumn/Winter 2020 collection of the brand SERGIO TACCHINI.
In the heart of a former abandoned aquatic center near Marseille, the Olympic pools have given way to a lot of graffiti creating a street and urban atmosphere, in line with the image and the notoriety of the brand.
The original architecture is also an ideal playground for wonderful photo shoots.
The video of the communication campaign :